Moinaa

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Scope

Brand Identity Design

Moinaa, founded by celebrity make up artist Namitha Sapkota is an Indo western attire brand that aims to bring a touch of tradition to modern.

Scope

Brand Identity Design

Year

2024

Moinaa

Moinaa, founded by celebrity make up artist Namitha Sapkota is an Indo western attire brand that aims to bring a touch of tradition to modern.

Year

2024

Scope

Brand Identity Design

The Goal

Moinaa is a bengali dialect of the bird Myna which held a personal significance to Namitha.

The challenge was to bring modern and tradition together to develop an identity that speaks simplicity & luxury.

So we developed an identity using clean simple lines to construct the logo mark and typography to bring out luxury and placed the Myna bird within the lines to let it ‘speak’ the brand’s story.