Ella Foods

Ella Foods is a nuts & spices brand based out of Bangalore. They were looking to offer curated hampers for the upcoming festive season and wanted to give it a South Indian look.

Keeping this in mind, I took inspiration from the ‘Kolam’ which is a form of traditional art in South India. We illustrated & designed a combination of the kolam and the elements from Ella’s logo to create a pattern unique to their brand. 

This packaging was ultimately executed by using printing techniques such as gold foiling on the 'Kolam' and spot UV on the surrounding elements which gave it that beautiful, elegant look and feel.